What best describes the primary concern of equity financing?

Equity financing primarily involves raising capital by selling shares of ownership in a business, which is aptly captured by the choice of attracting investments through share sales. This method enables companies to obtain funds without the obligation of repaying a loan or paying interest, as is the case with debt financing. Instead of borrowing, the business invites investors to provide funds in exchange for ownership stakes in the company, meaning these investors share in the profits and value appreciation of the business. This approach not only aids in capital growth but also buffers the company from financial obligations typically associated with loans.

Other options pertain to different aspects of business finance, such as debt obligations or expense management, which do not align with the principles of equity financing. Equity financing focuses on ownership and investments, making the option related to attracting investments through share sales the most relevant in this context.